Joey Tawil
Group COO
Profile summary
A storyteller with nearly 30 years of experience in driving growth, strategic planning, and leadership across multiple markets and industries. Skilled in short-term sales strategies and long-term value creation. Expertise in managing diverse teams, fostering a culture of productivity, and belonging. Strong background in creative marketing solutions, financial oversight, public relations, and digital transformation initiatives.
Career highlights
Increased Revenue by 25%: Led the group to consistent YOY growth of over 25% through identifying new revenue streams and innovative business models and strategies.
Raised Company Valuation: Raised the valuation of Shablol (Kidutainment) to $85M at the time of leaving.
Key skills
Professional experience
Overlooking the 5 Ad- Tech and Mar-Tech business silos of the group which comprise of influencer and affiliate marketing, media representation, planning and buying, PR services and tools, Event creation and management, as well as Tech advisory. - Leading the group to consistent YOY growth of over 25% through identifying new revenue streams and innovative business models and strategies. - Created an Influencer Affiliate Marketing division thus creating a new revenue stream worth 10% of influencer revenue. - Ensuring that company targets are met and exceeded on a companywide level through systems and processes that promote synergy and cross functional sales.
- Leading the group to consistent YOY growth of over 25% through identifying new revenue streams and innovative business models and strategies.
- Created an Influencer Affiliate Marketing division thus creating a new revenue stream worth 10% of influencer revenue.
- Ensuring that company targets are met and exceeded on a companywide level through systems and processes that promote synergy and cross functional sales.
- Achieved 60% business growth within the first 6 months by generating annual deals that turned into repeat business. - Generated YOY growth of over 50% through restructuring business offers. - Grew the business through new client acquisitions and widening offer parameters by expanding the creative offer. - Raised the valuation of the company to $85M at the time of leaving.
- Achieved 60% business growth within the first 6 months by generating annual deals that turned into repeat business.
- Generated YOY growth of over 50% through restructuring business offers.
- Grew the business through new client acquisitions and widening offer parameters by expanding the creative offer.
- Raised the valuation of the company to $85M at the time of leaving.
- Exceeded targets by over 50% by adding services to client’s scope through demonstrated successful experiences. - Delivered high profile campaigns ensuring over 30% rise in sales at the client’s end. - Contributed to business growth through direct involvement in new business pitches resulting in onboarding new clients.
- Exceeded targets by over 50% by adding services to client’s scope through demonstrated successful experiences.
- Delivered high profile campaigns ensuring over 30% rise in sales at the client’s end.
- Contributed to business growth through direct involvement in new business pitches resulting in onboarding new clients.
- Raised Awareness for Downtown Jebel Ali by over 50% within the first year through a complete marketing plan ensuring high affinity messaging and touchpoint connection. - Directed marketing efforts to enhance brand visibility and foster customer engagement.
- Raised Awareness for Downtown Jebel Ali by over 50% within the first year through a complete marketing plan ensuring high affinity messaging and touchpoint connection.
- Directed marketing efforts to enhance brand visibility and foster customer engagement.
- Ensured optimal advertising service delivered to client resulting in targets being met consistently.
- Ensured optimal advertising service delivered to client resulting in targets being met consistently.
- Drove growth to the brand by expanding reach to twenty-six new markets globally resulting in growth of business.
- Drove growth to the brand by expanding reach to twenty-six new markets globally resulting in growth of business.
- Managed client accounts, developing marketing and advertising strategies to enhance brand visibility and sales.
- Managed client accounts, developing marketing and advertising strategies to enhance brand visibility and sales.
- Managed the communication for LG across the region, Launched Burj Khalif and Downtown Dubai.
- Managed the communication for LG across the region, Launched Burj Khalif and Downtown Dubai.
- Provided leadership in managing accounts and ensuring the successful execution of client campaigns.
- Provided leadership in managing accounts and ensuring the successful execution of client campaigns.
- Developed campaigns and managed client relationships, contributing to overall brand growth.
- Developed campaigns and managed client relationships, contributing to overall brand growth.